What are cookies?

When you visit a website, the website may store or collect information in your browser in the form of cookies. This information may be about your preferences or the device you use to access the site and is used primarily to make the site function as expected. The information is used to give you a more personalized experience.

Cookies are small data or text files that a website installs on the user’s device (computer, smartphone or tablet, etc.). Each cookie contains a unique code that allows it to recognize your browser when you visit the site or to improve the experience on future visits. The content of a cookie usually consists of the name of the server that installed it, an expiration date and a unique numeric code.

Cookies can serve different purposes: for example, there are technical cookies (for language settings), session (temporary) cookies, and tracking cookies (cookies that record user behavior on the site to offer a better experience). Cookies can be installed by the server of the visited site or by a partner with whom this site collaborates. The site’s server can only read the cookies that it has installed itself. It does not have access to other information on the user’s computer or mobile device.

FREEFLOW uses the following cookies on its site
On this site, we use the following categories of cookies: strictly necessary cookies, which include anonymized analytics cookies, functional cookies, advertising cookies and social networking cookies.

Strictly necessary cookies
These cookies are essential to ensure the security of the site, to make it function correctly and to allow the user to view the site in a user-friendly way. They are usually set in response to user actions and correspond to a request for services, such as the ability to set privacy preferences, log in or fill out forms. You can set your browser to block these cookies, but some areas of the site will no longer function.

Strictly necessary cookies may be installed without your consent, as they are essential to the normal operation of the site. Turning off cookies may prevent you from using some features of the site.

Anonymized analytical cookies
These cookies allow us to count visitors and their origin so that we can analyze and improve the performance of the site. They help identify the most and least visited pages and how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymized.

The purpose of these cookies is to ensure the dynamic improvement and adaptation of the website. The statistical information on the number of visitors to a given page of the website enables us to adapt the website to the use of its users, adapting functionalities and content.

Without these cookies, we would not know when the user visited the site and, over time, we would be unable to make the necessary improvements arising from their navigation.

Some of the performance cookies we use:

Google Analytics and Google Tag Manager.

These services are provided by Google Ireland Limited (hereafter referred to as Google). Google uses cookies to help us analyze how the website is used.

The information collected by these cookies about your use of the website and your IP address is transmitted by your browser to Google’s servers for processing. It is possible that data may be processed outside the European Union.

We have taken care to configure the Google services with the protection of your privacy, so that the data can not be used by Google for its own purposes or by companies other than FREEFLOW. Google will process the data to evaluate your use of this site, to compile reports about your activity.

These cookies have a duration of 24 months.

For more information about data processing, see https://policies.google.com/technologies/partner-sites.

Advertising cookies
These cookies record your online activity and may be used by our advertising partners to build a profile from your interests and serve relevant advertising to you on other websites or even limit the number of times an advertisement is shown to you. They do not directly store personal information, as they are based on the unique identification of your browser and internet device. They have a maximum lifetime of 24 months. By allowing these cookies, you will have access to more targeted advertising.

These cookies are only installed after user consent.

Some of the advertising cookies we use:

Facebook (Facebook Pixel)
Facebook uses cookies to collect information about the people who use its products, as well as those who interact with the ads, websites and apps of its advertisers and companies that use Facebook’s products.

For more information, please see Facebook’s cookie policy at https://www.facebook.com/policies/cookies/.

Google (services: DoubleClick, Google Ad Manager, GoogleAds, YouTube)
Google uses cookies to make advertising more attractive to users and more valuable to publishers and advertisers. These cookies are typically used to target advertising based on what is relevant to a user, to improve reporting on the performance of a campaign, and to prevent ads that the user has already seen from being displayed.

Google uses cookies such as NID and SID to help personalize ads on Google services such as Google Search. For example, Google uses these cookies to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s site. This helps Google to show you personalized ads.

Google also uses cookies for advertising on external sites. One of the main advertising cookies on non-Google sites is IDE and is stored in browsers under the doubleclick.net domain. Another is stored on google.com and is called ANID. Google uses other cookies with names like DSID, FLC, AID, TAID and exchange_uid. Other Google tools, such as YouTube, may also use these cookies to show you more relevant ads.

Advertising cookies may sometimes be placed in the domain of the site that the user is visiting (for example, cookies called _gads or _gac). Unlike cookies that are placed in Google’s own domains, these cookies cannot be read by Google when the user is on a site other than the one where they were placed. These cookies are intended to measure interactions with the ads on that domain and to prevent the same ads from being shown too frequently.

Google also uses conversion cookies (for example, cookies called _gcl), whose main purpose is to help advertisers determine how often people who click on their ads eventually take an action on their site (for example, make a purchase). These cookies allow Google and the advertiser to see whether the user clicked on the ad and then visited the advertiser’s site. Conversion cookies are not used by Google for tailored advertising targeting, and persist for a limited period only. Some cookies may be used to measure conversions. For example, cookies from the Google Marketing Platform and Google Google Analytics may also be used for this purpose.

Google also uses cookies called AID, DSID and TAID to link user activity across multiple devices, if the user has already logged into his or her Google account on other devices. Google does this to coordinate the ads the user sees across all devices and measure conversions.

Google Ad Manager also uses TEST_COOKIE under DoubleClick, Google’s platform for real-time advertising bidding. Google Ad Manager may also use the ID cookie, for functional or advertising purposes, also under the DoubleClick domain.

Google (YouTube services)
YouTube is a Google video service. To view the videos that are hosted on YouTube, you need to accept Google’s cookies.

For more information about data processing, see https://policies.google.com/technologies/partner-sites.

Management of cookies you allow
During your visit to the FREEFLOW site you are asked to accept or refuse the cookies that the site uses.

The first time you enter the site, and periodically, you will be presented with a banner through which you can:

(a) accept all cookies and continue browsing (accept and continue option);

In addition, browsers allow the user to accept, refuse or delete cookies at any time by configuring the appropriate settings in the respective browser program. You can configure cookies in the Options or Preferences menu of your browser.

Note that by disabling cookies you lose the automatic completion of some data, such as login data. It may also prevent some online services from working properly, affecting site navigation.

In case of doubt, use our contacts for further clarification.


Vitalize People and Ignite Consciences

Freeflow | Porto

Rua Vale Formoso, 284 (near Jardim da Arca d’Água) 4200-509 PORTO Tel: 915 584 428 geral@freeflow.pt